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Interactive Project raises €400k for internationalization

Interactive Project, the Italian start-up leader of the online managerial motor games, has announced today to have raised €400k by a group of investors led by LVenture. The startup, which successfully completed the incubation period at EnLabs, will use the proceeds to finance the international expansion of MyGPTeam, its first managerial browser-based game inspired by Formula 1.“The rapid adoption of our game by international users has convinced us to speed up the internationalization”, said Matteo Palumbo, CEO of Interactive Project, “so, after having closed the first international distribution agreements, we have to accelerate the graphic development and the integration of features that will make it easier for us to address the Asian markets”. “MyGPTeam clearly showed to be an extremely engaging game,” said Luigi Capello, CEO of LVenture that invested also in the micro-seed round, “convincing us of  the opportunity to invest in a team which demonstrates an uncommon ability to scale at the international level”.Use of proceeds will enable Interactive Project to reach over 100.000 international subscribers by June 2013.

 

About Interactive Project

Interactive Project develops and publishes mobile and browser-based game, with focus on motor-sports and racing titles. The company is also engaged in assisting indie developers in the finalization and publishing of their games, through the project “Indie’s Way”, and it collaborates with third party companies on ad hoc development of gamification apps and advergames.

Our games are developed with extreme cure to graphics, design and game-play experience, stressing the social and multiplayer aspects. Each game is a modular product, opening the possibility to re-use the technology to boost the development of new games, titles and gamification apps.

14. November 2012 by Interactive Project
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